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Details for Iowa Farmers Market Development Manual
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NameIowa Farmers Market Development Manual
Description

 

The authors develop a step-by-step outline for developing a permanent farmers market. They illuminate the process from organizing a steering committee to eliciting consumer and vendor interest. They also argue that planning must include a seasonal aspect to prepare for the different products of each season and that a market biography should be prepared for potential vendors and/or investors. They lay out a timeline for meetings, how they should be structured, and who should participate. The end of the article contains examples of surveys that could be used to understand the needs and desires of the consumers and vendor which the market is intended to serve.

 

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Created On: 09/11/2003 00:00
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