Authors Jost and Taylor-Pucket, with support from the USDA-RMA and the Kansas Rural Center, outline innovative ways to spread the word about farmers markets.Their suggestions include music, prepared farm products, t-shirts, editorial coverage, participating in community events, and connecting with customers through the internet, newsletters, and other communications technologies.Creating a “market experience,” which creates a buzz in the community, is the most important part of advertising in the opinions of these authors.
Looking for the weekly Fresh at Farmers Markets update? Find it at FromHere.org, ASAP's new community website, along with other news, photos, local food and farm events, and more. While you're there, join the conversation!
Curious about the difference your donation can make? Here are some examples of what ASAP can accomplish with your support:
-$1,000 helps farmers access new markets
-$500 brings a class of school children to a local farm
-$100 funds a cooking demo on how to prepare fresh foods
-$50 trains a farmer in new skills -$25 provides seeds and resources for school gardens
Click here to give your gift to ASAP today. Or, give on behalf of a loved one and tell the recipient about the good work that will be done in his or her name.
