This toolkit, assembled by ASAP and the USDA RMA, provides a brief overview of marketing opportunities at farmers markets, outline criteria to determine if markets are right for the specific needs and desires of farmers, and quickly cover food safety and regulatory compliance. They also provide a summary of planning and budgeting for those interested in participating in farmers markets, providing worksheets and frameworks to ensure profitability. Lastly, the authors suggest potential niche markets, such as ethnic or organic foods, which may facilitate marketing.
Looking for the weekly Fresh at Farmers Markets update? Find it at FromHere.org, ASAP's new community website, along with other news, photos, local food and farm events, and more. While you're there, join the conversation!
Curious about the difference your donation can make? Here are some examples of what ASAP can accomplish with your support:
-$1,000 helps farmers access new markets
-$500 brings a class of school children to a local farm
-$100 funds a cooking demo on how to prepare fresh foods
-$50 trains a farmer in new skills -$25 provides seeds and resources for school gardens
Click here to give your gift to ASAP today. Or, give on behalf of a loved one and tell the recipient about the good work that will be done in his or her name.
